Dedicated team focusing on expanding OE business at ATG

15th November 2017 | 0 Comments

Activity in the original equipment segment currently accounts for no more than 20 per cent of Alliance Tire Group’s business in Europe, however the company intends to change this. In order to place a greater emphasis on supply to OEMs, ATG has set up a dedicated original equipment team. The new OEM team is headed by Andreas Sarfert, who in April was named ATG’s head of business development OE Europe. ATG introduced Sarfert and the team during the Agritechnica show this week.

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