Added content a key ingredient of The Tire Cologne

22nd November 2017 | 0 Comments

Trade fairs as we’ve known them belong “in the past” now. This was the comment made by Gerald Böse, who, as president and chief executive officer of Koelnmesse, is the man behind a new trade show that intends to break from the traditional format. Speaking yesterday at a press conference in the city where a new show will debut next year, Böse outlined how The Tire Cologne will be different to past tyre exhibitions, and shared the means by which it will address current needs within the industry.

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Category: International News

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