Accessibility and affordability driving 4×4 market – Maxxis

22nd September 2017 | 0 Comments

Global tyre brand and Cheng Shin Rubber wholly owned subsidiary, Maxxis has created a portfolio that is particularly strong in the 4×4 tyre market, with an emphasis on the more extreme off-road conditions an important part of its marketing strategy. The accessibility of the 4×4 and SUV car market to more budget conscious motorists has increased with lower priced vehicles entering the booming market. As such, Maxxis is positioned as a lower cost alternative to the traditional premium brands, though also offering global brand recognition through its activities in extreme sports.

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Category: Product News, UK News

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