Long-term trend shows winter tyres receding, all-season rising in UK

The viability of a sustained winter tyre market in the UK has long been categorised as doubtful, with sales rarely climbing to 2 per cent. Meanwhile recent improvements in tyre technology and the introduction of products looking to change their perception, led by the Michelin CrossClimate’s success in the fleet market, have seen all-season tyres become an increasingly attractive proposition.