Vredestein title sponsor of 2017 Autocar Awards
The Autocar Awards, a ceremony held to acknowledge the cars that have achieved an Autocar five-star road test verdict over the past 12 months, takes place at Silverstone on 23 May, and Autocar has announced that this year’s awards will be headline-sponsored by the Vredestein tyre brand. In addition to its top-level support, Vredestein is also sponsoring the ‘Game Changers’ award, a category that Autocar says “celebrates cars that have set new standards or defied convention by turning the established order on its head.”
“Vredestein is a world-leading manufacturer with over a century spent at the forefront of tyre development,” comments Autocar business director, Darren Pitt. “Like Autocar, it has a long history in the motor industry and we’re thrilled to have the company on board as title sponsor for the Autocar Awards, an event which celebrates the best of the best. With its reputation for innovation, it is only fitting that Vredestein is also sponsoring our Game Changers category.”
“Choosing to be the headline sponsor for the Autocar Awards is a decision which aligns Vredestein directly with leading automotive brands and media, continuing to target the sort of influential audience we pursue at Apollo Vredestein: it is our opportunity to showcase Vredestein, our premium tyre brand, by directly associating it with the industry’s most prominent car manufacturers and decision-makers,” adds Karl Naylor, Vredestein UK country manager.