Vredestein introduces Mille Miglia edition Sprint Classic tyre
The recently-announced partnership between the Vredestein tyre brand and the Mille Miglia classic car rally has led to the creation of a new, limited edition tyre, the Sprint Classic. The size 165 HR 15 tyre features the Mille Miglia logo on the sidewall, and was unveiled, fitted to a Porsche 356 pre-A, at the Techno Classica car show in Germany yesterday.
Vredestein is serving as the official tyre partner of the Mille Miglia race from 2017 to 2019. “Vredestein and Mille Miglia share a rich European heritage and a passion for vintage cars,” says Tanneke Reinders, Apollo Vredestein’s marketing director for Europe. “Becoming official tyre partner of the Mille Miglia is a logical extension for Vredestein as a leader in the design and production of classic tyres which combine classic looks with contemporary performance.”
The Sprint Classic tyre and accompanying promotion material are styled to evoke the Italian ‘dolce vita’ of the 1950s, comments Vredestein. It has down this to honour the Mille Miglia tradition – the original race was organised regularly until 1957, and revived as a vintage event in 1977. sg