Mitas to communicate solutions for the ever-changing world of farmers at SIMA

The new Mitas campaign will highlight the varied conditions and applications of its agricultural tyres

Trelleborg Group tyre manufacturer Mitas has launched a new advertising campaign emphasising the needs of farmers for quality equipment they can rely on. It highlights the various types of machinery and applications, terrains and locations, and weather conditions and terrains encountered by agricultural professionals. Mitas’ campaign, showing how reliable tyres can help farmers to improve the overall effectiveness of farming, will be presented during the SIMA show in Paris from 26 February to 2 March (Stand C060, Hall 7).

Lorenzo Ciferri, marketing director at Trelleborg Agricultural and Forestry Tyres, says: “Regardless of soil conditions, weather or diverse terrain, farmers must go to the field to plant, cultivate and harvest. During a hot summer or freezing winter, on a muddy field or when on the road, Mitas tyres work reliably and efficiently. Mitas offers quality and reliability farmers can trust.

“The technological development and new trends in agriculture bring even more opportunities for farmers, but there is also a bigger responsibility for them to select the right tyres for a particular task. That is also why the main headline of our campaign is ‘Reliable Tyres for a Changing World’.”

Mitas offers a wide range of agricultural tyres, from powerful tractor tyres, tyres for combine harvesters and gentle flotation tyres, to tyres for sprayers, municipal machinery or handlers and loaders used in agriculture.

Ciferri concluded: “We appreciate the tough job that farmers have and that is why we are producing strong tyres they can count on in any conditions. We are building on the experience Mitas has in manufacturing tires, which dates back to 1932.”

Mitas will primarily use this communications concept for online and offline advertising with an overlap into media relations and social media activities.

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