Ex-GfK director Kevin Glynn appointed to consultancy role at Tyre Intelligence Europe
Independent tyre industry specialist Kevin Glynn has been appointed consultant to the new Tyre Intelligence Europe data service. The platform is designed to deliver robust, speedy and insightful tyre sales data and reports for mainland UK and Northern Ireland “sharer” dealers and subscribers.
A veteran of the research sector with more than 11 years specialising in the tyre and automotive business at GfK, Glynn will be involved in building Tyre Intelligence Europe’s consumer tyre sales data as well as market data for commercial and OTR. The service said that Glynn will assist in widening the service’s sample population. Tyre Intelligence Europe will be delivered via a dashboard accessed by secure login, making it both dynamic and tailorable to the viewer.
Spokesperson Steve Daly says, “Kevin Glynn will bring an added dimension to Tyre Intelligence Europe, enabling the platform to exceed current market provisions as well as working to attain a wider net of “sharer” dealers that will make up the data population. He will be supported by tyre industry experts who are highly experienced in tyre data management as well as enjoying access to modern Business Intelligence technology to present information dynamically so “Sharer” dealers and subscribers benefit from the speedy collation and delivery of the data.”