Trelleborg introducing VR agri tyre app

A new virtual reality, or VR app from Trelleborg will be launched at the EIMA 2016 exhibition next week. Visitors to the Bologna show will be able to try out the new agricultural tyre app for ioS and Android devices using virtual reality headsets at Trelleborg’s show stand (Hall 14, stand A1).

Featuring 360-degree videos developed with tractor manufacturer partners Massey Ferguson and CLAAS, the app, which is named ‘V–Reality’, is designed to provide farming professionals with “a unique visual experience that enables them to see Trelleborg’s best-in-class agricultural tyre solutions in action like never before.” New videos developed with a number of additional leading manufacturer partners, showcasing the breadth of Trelleborg’s product portfolio, will also be frequently added to the app for users to experience.

“At Trelleborg, we are committed to providing farming professionals with the latest tools, solutions and services available to them in order to run their farming operations more efficiently and productively. This constant drive for innovation extends to how we communicate too,” comments Roberto Angelucci, digital marketing manager at Trelleborg Wheel Systems.

“VR has unlimited potential for us to engage with farming professionals across the globe,” continues Angelucci. “With devices fast becoming more accessible, the new V-Reality app is on an exciting platform that allows us to showcase the potential of our agricultural tyre solutions, but with a unique immersive and dynamic experience. VR experiences include reliving tests from Trelleborg’s European Roadshow and getting up close to Trelleborg’s offering of high performance solutions for new generations of tractors such as our TM1060 tyre. The app features a variety of thoroughly engaging and boundary-pushing content.”

Users will be able to watch smartphone VR content via Google Cardboard or other compatible headsets in 3D or in 2D with just their handheld device. The app will be available to download on both Google Play and the App Store.

For more information about Trelleborg’s V-Reality App, visit:

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