Laufenn brand launched in Australia and NZ
Following on from its debut in almost 50 markets since the start of 2015, including its European premiere at the IAA motor show, the rollout of Hankook Tire’s Laufenn brand continues. Hankook Tire has stated an aim to sell Laufenn tyres in 70 countries by the end of this year, and the latest markets to receive the range are Australia and New Zealand. A total of seven Laufenn summer and all-season lines will be sold in these two countries.
“Introducing Laufenn is our commitment to fulfil the versatile needs of consumers seeking value and top-of-the-line performance,” said Peter Jung, managing director of Hankook Tyre Australia. “Globally, the acceptance of the Laufenn brand has been absolutely phenomenal. To create a range of products tailored for various lifestyle needs. That’s what Laufenn is about.”
“Laufenn compliments the existing Hankook range and offers a large number of sizes for customers looking for value and a world class product,” adds Marc Sibbald, Hankook Tyre Australia’s national sales director. “The launch of Laufenn demonstrates our commitment to the local market and our desire to work in partnership with our customers to provide value to Australian and New Zealand motorists.”
Laufenn is positioned as an associate and entry-level brand, and Hankook Tire states it “will serve the reasonable consumer with a well-rounded range of reliable products.”