New Australian distributor, website for Nitto tyre brand

Matty Mingay – Australia’s “number one action sports athlete” – is now a Nitto brand ambassador

Jose Angeles, marketing manager for Nitto Tyres Australia, reports that the Nitto brand will now be sold exclusively in Australia through the 136-outlet Bob Jane T-Marts tyre retail chain. Announcing the new distribution deal, Angeles commented that “this national retail partnership, along with the new dedicated website, will dramatically expand Nitto’s presence in Australia and make our tyres much more accessible to an already extensive fan base.”

The website is the first dedicated information hub for Nitto tyres in the Australian market. Angeles comments that the site allows motorists to research the right Nitto tyre for their vehicle and locate the closest dealer with ease. “Localised online information will make the brand more accessible and the process of tyre purchasing easier and more intuitive for Aussies in every suburb.”

In addition to partnering with Bob Jane T-Marts and launching its new website, Nitto is raising its profile in Australia through the appointment of prominent motorsport stuntman Matty Mingay as brand ambassador. Angeles notes that Mingay is Australia’s number one action sports athlete. “He performs in front of 2.2 million people a year and pushes tyres to their limit, which aligns perfectly with the enthusiasm and passion the Nitto brand stirs with drivers.”

The new brand ambassador considers Nitto his first choice of tyre. “When I am on track with my team in front of crowds all over the world drifting, truck jumping and pushing the limits, we are putting our lives on the line,” shares Mingay. “We rely on Nitto tyres to help us go hard and put on the best show we can, and to get us home safely after the show is over.”


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