Starco shifts GS wheel production to Croatia

Some two years after Swiss firm Gebrüder Schaad was acquired in its entirety by Denmark’s Starco and relaunched as Starco GS, production of the former Schaad range has ended at the Sübingen site in Switzerland. Starco GS wheels are now produced at the Starco production facility in Beli Manastir, Croatia. Starco states that while this transfer of production “marks the end of a proud era of special wheel manufacturing in Switzerland,” it will also result in the Starco GS product range reaching an even wider market than before.

“With this move, the logistics for the production and distribution of Starco special wheel will be simpler and more efficient because both the factory in Croatia and the majority of the Starco GS customer base are located within the EU,” shared Starco in a statement. “These customers will also benefit from the enhanced production capacity and efficiency of the Beli Manastir’s manufacturing operation, with shorter production lead times and an established, proven logistics systems covering all Starco markets and its distribution partners.”

While sales within the European Union will now be handled from Croatia, Starco says it will continue to develop the Swiss market and will maintain sales, support and stock at the existing Starco GS headquarters in Sübingen, from where the company will focus exclusively on the Swiss market and continue to sell the complete Starco range of wheels and tyres.


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