Point S launches new Winterstar campaign

Point S Development, the international HQ of Point S, has announced plans for a new European B2C campaign. The European press campaign will focus on promoting Winterstar, the winter tyre range of Point S private label portfolio.

According to the company, the new features a new layout and has been created in order to convey feelings of security, performance, serenity, family and journey.

The campaign is said to focus on major non-studded winter tyre markets, namely France, Germany, Poland, Czech Republic and Turkey.

The ad is being published during the month of October in order to fit with the tyre changing season. It will be inserted in the major B2C car magazines in Europe and will hit a cumulative total of over 10 million readers.