New Membat website
Membat, a tyre brand designed in Barcelona, recently launched a new website in order to offer users “an easier, intuitive and interactive navigation”. The company reports that this was achieved by incorporating “the latest technology” and as a result customers will be able to find out more about the brand and its positioning. The new site is organized into five main sections: about us, products, Membat quality, news and contact.
Aida Vinyes, marketing and communication manager at Membat, commented: “We have modernized the website in order to offer the user a more interactive, attractive and clear interface, which reduces the number of steps required to get all the information about our company and the characteristics of each tyre “.
Membat’s portal is based on responsive design, so you can check all information from any device: PC, mobile phone or tablet. Furthermore, it incorporates click to call, so distributors and potential customers can contact the company with just one click.
Membat Tire was founded in 2012 as spin-off of an automotive group in Barcelona. In 2014 Membat sold 200,000 tyres worldwide, although its main market is Europe, with the region representing 60 per cent of turnover. The forecast for 2015 is a huge 70 per cent increase in sales.
According to the company, Membat Tire is the only firm that sells tyres designed in Barcelona and at the same time distributors in 17 countries. This is said to allow the brand to “transmit the Mediterranean spirit wherever it goes”.
In September Membat exhibited at the 13th CITExpo in Shanghai. During the show the company exhibited patterns including its Passion Run-flat.