Local production and OE aspirations – Triangle Tyre’s globalisation strategy

Cohade met with Triangle’s European partners in Munich in July and discussed the company’s globalisation strategy

Even though some 55 per cent of the more than RMB 9 billion (£943 million) it earned last year came from sales outside of China, Triangle Tyre Co. Ltd. doesn’t yet consider itself a global company. But this is something China’s largest privately-owned tyre business intends to change. While it continues to invest in domestic R&D and manufacturing facilities, Triangle says it is also ready to expand its footprint beyond China. The company has appointed a new chief executive officer to facilitate this step, and during one of his first appearances in this new role he shared that we don’t have long to wait until we see the emergence of a more global Triangle Tyre.

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