Outside stand and German warehouse attract SD International visitors

SD-International's sales and marketing director, Peter Nicholls (right) and the rest of the team at Autopromotec 2015

This year SD-International took an outside booth between Halls 19 and 22 of Autopromotec. According to the company, this meant the contract manufacturer attracted “a constant stream of visitors including established customers and potentially new international distribution partners”. Peter Nicholls, SD-International’s sales and marketing director explained, stating: “With a recently opened new warehouse in Germany enabling swift delivery throughout Europe, we were initially intending to attract increased customer sales in Italy and other parts of Europe.

“However with so many visitors coming from all global regions the event proved to be a perfect opportunity to highlight our well established tyre brands of Pace, Zeta and Toledo private brands to many international market sectors.”

The company’s booth presented a selected cross-section of tyre patterns covering the PCR, UHP, 4×4/SUV, Van, Winter Light Commercial and Truck sectors of the market and for the Italian market, particular emphasis was placed on the promotion of Toledo PCR range which is currently proving popular in Southern Europe.


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