Micheldever targets accelerated growth with Protyre expansion

Micheldever Tyre Services says it will “begin the biggest period of expansion in its 43 year history” this year, with a large expansion of its Protyre retail network planned over the next 18 months. The wholesaler posted revenues exceeding £322m last year, selling 6 million tyres through 8,500 fast fit centres – including its own Protyre branded retail sites. Current low-end estimates could put this figure at around one in every five tyres replaced by UK motorists.

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