Bridgestone excited by CV Show possibilities

Bridgestone’s large stand

Bridgestone exhibited from a large stand at this year’s CV Show, saying that the annual event reaped “a number of quantifiable rewards with many new relationships forged”. A contract extension with Axis Fleet Management. Bridgestone also commented that visitor numbers had risen on 2014 figures, suggesting that its Bridgestone Partner network, which promises greater support to dealers and increased reductions in fleet operating costs, was an attractive proposition. The show represented the European launch of Bridgestone Partner, which will consist of over 350 truck tyre specialists across the UK and Ireland implementing Bridgestone’s ‘Total Tyre Care’ approach.

Bridgestone and CAM International shared details of a new digital tablet based work management system, designed to reduce back-office issues, save time, improve data and provide a complete breakdown of the life of each and every tyre fitted. The system will fit within Bridgestone’s Total Tyre Care package, helping businesses keep tighter control over tyre-related costs.

Bridgestone’s commercial sales director Greg Ward said: “The CV Show always represents a huge opportunity for us, which is why we put so much work into making it a success. A great deal of hard work has gone into maximising the success of the show, going back many months, and I’d like to thank anyone for their hard work. There was a great sense of teamwork on the stand across Bridgestone UK and Ireland as well as office and field-based personnel.

“We’ve signed a hugely significant fleet deal during the show, have reacquainted with some close existing contacts and forged some new ones too. With all this in mind, we are delighted with our presence at the CV Show and are excited about the future.”

Axis awards Bridgestone 100% of its tyre contract

Bridgestone's Greg Ward and Axis MD Dave Potter

Bridgestone’s Greg Ward and Axis MD Dave Potter

Bridgestone said its tailored tyre support package as an underlying reason for its latest commercial fleet deal with Axis Fleet Management. Bridgestone will provide the contract hire business with its range of premium products and holistic support package for every single vehicle. The tyre manufacturer previously had a 70 per cent share of Axis’ business. Its fleet of more than 3,000 MAN and DAF vehicles – comprising around 1,500 trailers and 1,500 trucks – will receive Bridgestone’s “cradle to grave” service.

Bridgestone’s commercial sales director Greg Ward said: “Our Total Tyre Care covers the life, the services – such as tyre management and breakdown coverage – and the systems associated with good management of our valuable asset. We are thrilled with Axis’ decision to work even more closely with us, which we regard as a real coup, having seen off competition from a number of other highly respected tyre manufacturers.

“We provide a series of effective partnerships, courtesy of our team of regionally based experienced field engineers and sales managers. This consultative approach ensures that Axis’ needs are met, including selecting the best product for specific operations and achievement of optimum tyre performance.”

Total Tyre Care comprises three services that together aim to help businesses to keep tight control over their tyre-related costs. “Total Tyre Life” refers to the provision of premium new tyres and retreads; “Total Tyre Services” denotes professional tyre maintenance and assistance throughout Europe; and “Total Tyre Systems” includes Inspection tools, customised reports and innovative technologies.

Axis’ managing director Dave Potter said: “We have been very satisfied with Bridgestone’s package of support until now and were happy to extend our existing agreement to include 100% of our fleet. In addition, Bridgestone’s knowledgeable team offer us a quick response to our requirements and are always on hand to offer pro-active and reactive solutions. Long may this continue.”

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