First Line Group names turbo hose promo prize winners
First Line Group has rewarded Dominic Cox from DC Car Repairs, Oxford, and Alan Hurdley from CRM Express, Cowley, in its sales promotion for its comprehensive range of First Line branded turbo hoses. The former received a £500 Snap-on professional tools voucher, and the latter a Bose SoundLink Air digital music system after they supplied the winning turbo hoses.
The promotion was launched in September 2014 to highlight FLG’s range within the independent sector. “While traditionally the trade had looked towards the franchised dealer for turbo hoses,” explained global marketing director, Jon Roughley, “the promotion has raised awareness of the fact that they are actually available alongside the more familiar items FLG supplies day-in, day-out to motor factors across the length and breadth of the country.
“The promotion, which was aimed at both workshops and their supplying motor factor, has attracted hundreds of entries and has had many stage winners on the way to the two ultimate winners that have now been awarded their prize at the culmination of the competition.”
The First Line programme, which includes more than 500 part numbers for many popular European and Asian applications, includes several different types of hose, although the majority are turbo hoses, which fit between the turbo and the intercooler and the intercooler and the inlet manifold. Also included are air filter hoses, which fit between the air intake and the air filter housing and the filter housing and the turbo, as well as some turbo oil feed/return hoses and crankcase breather hoses.