UK amongst the largest 4×4 tyre markets in Europe

4x4 vehicles are emphasing style above practicality more than ever and that is arguably being reflected in the development of this segment in various Europe tyre markets

The UK is the second largest 4×4 tyre market in Europe, according to the latest data provided by well-known market researchers and tyre market analysts GfK. During recent discussions with GfK automotive account director Kevin Glynn, we learnt that the Italian 4×4 tyre segment is top of the pile and still growing, the UK’s share of this business is second-place but flat, and Germany takes the bronze medal in this respect, but is growing at nearly ten times the rate of the Italian 4×4 tyre market.

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