MRF Tyres becomes Cricket World Cup sponsor, ICC global partner
Leading Indian tyre manufacturer MRF Tyres has agreed to become an ICC global partner, which includes sponsorship of the ICC Cricket World Cup in 2015.
MRF has had a long-standing involvement in cricket as bat sponsor to famous players Sachin Tendulkar and Steve Waugh. And, according to the company, MRF’s ‘Pace Foundation’ has earned itself the reputation of being a leading institution for developing fast bowling skills across all Test playing countries. Therefore the World Cup involvement is a logical extension to this. However, while the connection with cricket is clear, the global scope of the deal could indicate MRF’s renewed interest in international expansion. For many years the company has ostensibly focused on growth within the enormous Indian domestic market.
Commenting on the new partnership, ICC chairman, Narayanaswami Srinivasan, said: “The ICC is delighted to welcome MRF on board as a Global Partner for the ICC Cricket World Cup 2015, through which the brand will reach consumers across the world. MRF is an active promoter of sport and by deciding to be associated with the ICC in challenging economic times, it has shown its faith and support in the ICC as well as its flagship event.
K M Mammen, chairman and managing director, MRF Limited, said: “It is a historic moment for MRF. It is a matter of pride for MRF to be associated with the ICC World Cup Cricket 2015, which is considered by many to be the pinnacle of one-day cricket. With this association, MRF Ltd, further re-affirms their passion and commitment for the game of cricket both in the national and international arena.”
Koshy K Varghese, Executive Vice President, MRF Limited addedd: “We intend leveraging this partnership to bring further awareness of MRF as a global brand.” Indeed, while MRF’s connection with cricket is clear, the global scope of the deal could indicate MRF’s renewed interest in international expansion. For many years the company has ostensibly focused on growth within the enormous Indian domestic market.