From shoe to sidewall – Timberland tyre range launches at SEMA

5th November 2014 | 0 Comments
 
From shoe to sidewall – Timberland tyre range launches at SEMA
It’s a tyre, a shoe and – on occasion – a handy seat: Omni United’s G.S. Sareen poses with an example from the Timberland Tire range

Some people, perhaps, tie their laces, gaze yearningly at their footwear and wonder – why can’t I buy a brand of tyres to match my boots? If you relate to this scenario, then today is your lucky day. Singapore-based Omni United, owner of the Radar tyre brand, has entered into a collaborative agreement with lifestyle brand Timberland. The two companies are producing a range of tyres under the Timberland name, and the ultimate aim is for the rubber used in the tyres to make its way into Timberland footwear; Omni says the compound used in the tyres is suited to this purpose, and the end of life Timberland tyres will be returned through a network of recyclers led by Liberty Tire Recycling. The arrangement and the new brand were announced at the Specialty Equipment Market Association (SEMA) show in Las Vegas on 4 November.

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