Andy Baron joins SD-International, Toledo range introduced

Andy Baron has joined SD International and brings with him 35 years of tyre wholesale and distribution experience

Shanghai-based contract tyre manufacturer SD-International recently reinforced its European sales team with the appointment of Andy Baron as sales manager (Northern Europe). Both this and the introduction of the company’s new Toledo range took place during October’s Britytrex exhibition in Manchester.

Baron brings over 35 years of experience of the UK tyre wholesale and distribution market to his new role at SD-International, having previously worked for well-known firms including Stapletons, WS Tyremasters and Iverson Tyres.

In his new role, Baron will now be concentrating on enhancing relationships with existing customers and also developing new sales partnerships in Northern European countries where SD-International are not yet established with a distribution partnership.

“I am delighted to be joining SD-International where my primary objective will be to take the company’s trading profile in Northern Europe to the next level of development,” Andy Baron commented.

The appointment of Baron broadly coincided with Brityrex, a show SD International representatives called “a convenient meeting point for its UK and European partners and potential new customers”.

SD-International’s sales and marketing director, Peter Nicholls said: “With a good stand location we attracted a steady stream of visitors which enabled us to discuss and promote our three private tyre brands Pace, Maxtrek and Autoguard. We were also introducing our new Toledo PCR range which is now available as an additional option in our ever expanding product portfolio.”


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