Wheels of change?
The recession had a disproportionately large impact on the haulage industry. With many firms going to the wall and others trimming their fleets right back and running their tyres to death, this all had a similarly big impact on the truck tyre business too. Back in 2009 Tyres & Accessories observed that the combination of shrunken demand and aggressive competition from up-and-coming manufacturers (namely Hankook at that time) really shook the market up. Five years later, comparing the market then and now reveals that this “shake-up” trajectory continues well into the new decade, with both Hankook and Giti occupying significant market share positions that simply were not feasibly early in the new millennium.