Halfords rebrands parts business as Car Parts Direct

Automotive retailer Halfords has relaunched its car parts business under the Car Parts Direct name. This rebranded service offers consumers the option of ordering products in-store, online or via the Halfords mobile app, with next working day or express delivery and rapidly-filled in-store orders – Halfords says 66 per cent of in-store orders will be delivered within 90 minutes. More than 130,000 individual products will be offered through Car Parts Direct, and customers can choose between delivery to their home, place of work or nearest Halfords outlet.

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