Aeolus: Good tyres don’t sell themselves

During May’s Reifen show in Germany, Chinese tyre manufacturer Aeolus Tyre Co. Ltd placed a focus on direct contact with the tyre trade. Prior to the start of the trade exhibition, the company said “technology, marketing and the latest information on its passenger car, SUV and van tyres” would be key areas of interest, and it brought a brand new product to Essen in the form of its ‘4Seasonace’ all-season tyre. The stand was rounded out with examples of Aeolus’ latest truck and earthmover tyre technologies. Furthermore, chairman of the company’s board, Wang Feng, travelled to Essen, and during his time there he granted Tyres & Accessories an interview.