Aeolus a DongFeng Racing Team platinum sponsor
According to Greek mythology, Aeolus was the ruler of the winds, and for this reason Aeolus Tyres’ Western Europe general manager considers sponsoring a participant in the Volvo Ocean Race 2014/2015 highly appropriate. At a press conference in the French seaport of Lorient, Thomas Wohlgemuth said the sponsorship deal with the DongFeng Racing Team had “set the sails towards the right direction” and will aid Aeolus in its goal of positioning itself at the apex of its business segment.
“For such a sailing marathon you need durability to succeed, and this precisely represents one of our worldwide philosophies and brand positioning – as Aeolus puts it: “Technology meets performance.”
Aeolus says the Volvo Ocean Race (formerly the Whitbread Round the World Yacht Race) combines all the attributes a company such as itself needs in order to succeed as an international player – high performance, durability, uncompromised quality, challenging tasks, world leading equipment and a hardworking and highly professional crew.
Why is Aeolus sponsoring the DongFeng Race Team?
The business relationship between Aeolus Tyres and DongFeng dates back decades. As a strategic partner, Aeolus says it wishes to strengthen this partnership beyond normal day-to-day business. Furthermore, as a platinum partner Aeolus gains the opportunity to represent China as a country and itself as a company on the world stage. The tyre maker says the sponsorship demonstrates its global ambition to become one of the leading companies in its business segment, and it anticipates that its involvement in the Volvo Ocean Race will boost its reputation both in China and internationally.