Tyres On The Drive rolls out billboard campaign
Crewe-based online tyre retailer Tyres On The Drive has enlisted outdoor advertising specialist Out Of Home International to help promote its services with a series of billboard advertising. Starting yesterday, six sheet adverts have been strategically placed at forecourts across Yorkshire and the North West. The two-week campaign was launched to inform motorists of the company’s tyre purchasing and fitting facilities and highlights the convenience and cost savings of mobile tyre fitting compared with the traditional garage experience. The billboards promise prices “up to 40 per cent cheaper than the high street,” and a service that fits around home and work schedules.