Toyo relaunching European websites at Reifen ‘skatepark’
Toyo Tire Europe says it will participate in Reifen 2014 with a radical new concept booth designed to showcase the company’s more focused, purposeful approach. The new booth takes the theme of an urban skatepark with a large half pipe dominating the design. The concept is intended to reflect the driven nature of skaters. The Essen show is the first outing for Toyo’s new exhibition presence, however the company says we can also expect to see the booth at consumer events during the coming year.