Maxam launches end-user app

Luxembourg-based supplier of construction and all-steel radial OTR tyres Maxam Tire has released an app featuring information about the company and its product portfolio. The app also contains a TKPH/TMPH (tonnes-kilometre per hour and ton-miles per hour) calculator that can be used to determine the right tyre for the job required. As on Maxam’s website, there is a ‘Dealer Reserved Area’ on the new app, allowing customers to save their TKPH and TMPH calculations and forward them via e-mail if required.

The app was developed by Studio Baako in Germany, in conjunction with Maxam marketing coordinator Anne-Gaëlle Halter and operations manager Federico Fiorini. It is currently available for the iPad and downloadable from iTunes. In order to reach as wide an audience as possible, Maxam says it is currently working on a smartphone adaptation and an Android version of the app.


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