Crowdfunding sought for mobile tyre fitting service

A brand new UK mobile tyre fitting service launched a crowdfunding campaign this week. Motion Tyres says a series of attractive awards await investors, along with a strong return on investment. The concept aims to combine cutting-edge technology with a back to basics approach to customer care and service delivery.

“We exist to provide an invaluable service to busy people by fitting new tyres on their drive or at their workplace. We are selling convenience and practicality,” explains Jon Friedlander, director of Motion Tyres. “And we will succeed by being different. We want to overcome the industry’s reputation for grumpy mechanics who leave the driver confused as to exactly what they’ve agreed to. Instead, we will give our customers the courteous, transparent and respectful service they deserve – employing friendly and professional fitters who offer a friendly and professional service. And all at a competitive price.

Motion Tyres aims to present its customers with a “starkly different experience to that of a standard garage.” Explaining the process, the company says customers can log onto its website and choose the tyre they require, make payment and arrange a fitting time within a couple of clicks. Motion Tyres mechanics then travel to the house or workplace to carry out the replacement. The service will also be available at evenings and weekends, and Motion Tyres fitters will call the customer en-route with precise arrival time information.

“It is this unique marriage of convenience, technical expertise and courtesy that has seen the campaign pegged as one to watch by industry insiders,” the company wrote in a statement on 2 April. “The offering for investors is carefully formulated, scientifically detailed and backed up with real data. The five year projected turnover figure of £4.9 million is founded on principles of convenience and excellence and backed by scalable service growth – future plans include the addition of mobile chip repair, alloy wheel repair and car battery maintenance.”

A strategic soft launch will see the Motion Tyres concept debuting in the South East of England before being rolled out to other areas at the end of year one. More details about the Motion Tyres concept and crowd funding campaign are posted at .

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