Russia a growing part of Pirelli’s business?

Pirelli, Geneva and Russia Pirelli tyres were noticeable on a number of high class products launched in Geneva, not least the elite McLaren 650S

For Pirelli, Russia is “still a developing market”, and as we found out a week or so after Tyres & Accessories interviewed global marketing vice-president Matteo Battaini at the recent Geneva Motor Show, Rosneft’s purchase of 13 per cent of Pirelli’s shares means Russia is also still a developing part of Pirelli’s ongoing business strategy.

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