Firestone ‘pivotal’ for Bridgestone in 2014

22nd January 2014 | 0 Comments
 
Firestone ‘pivotal’ for Bridgestone in 2014
Bridgestone will emphasise the motorsport history of Firestone, specifically in the Indy 500

Bridgestone has revealed its plan to increase the prominence of its Firestone brand in the UK passenger car tyre market during summer 2014. The manufacturer says its marketing drive will link the Firestone badge explicitly to its lengthy history in motorsport, and Bridgestone is hoping that this renewed effort will put its mid-range brand in a position to offer a compelling proposition to motorists and dealers alongside Bridgestone’s premium offering. In addition, the company will launch the new Firestone Destination 4×4 tyre in June to coincide with the concerted effort to increase awareness and sales through a variety of campaigns.

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Category: Product News, UK News

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