Triangle opens Shanghai international sales and marketing centre

Located in the popular Bund area of central Shanghai, Triangle penthouse offices demonstrate the company’s global intent

So while production capacity and scale can be impressive, what most Chinese-based tyre manufacturers have failed to do is establish themselves as makers of quality products that command quality prices around the world. With this in mind, the fact that Triangle appointed a new global marketing vice-president (a European ex-Goodyear man Jenner Powell) in the middle of 2013 suggests that the company is taking steps to elevate perceptions of its products and consistently communicate its strengths to the market.

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