Stamford Tyres appoints Dubai dealer

Stamford Tyres senior VP Peter Hofman (centre right) and assistant VP Daniel Eng (second left) sign Al Habtoor Motors to distribute Firenza

Singapore’s Stamford Tyres has appointed UAE automobile distributor Al Habtoor Motors as the official dealer and distributor of its Firenza car tyre brand. The Firenza brand is already established throughout Europe and the UK and this latest association is designed to build a sales profile in the Middle East for the future.

The official signing ceremony took place in October at Al Habtoor’s headquarters in Dubai with Stamford Tyres senior vice president Peter Hofmann and assistant vice president Daniel Eng representing and endorsing the Firenza brand’s introduction into the Emirates tyre market.

Al Habtoor Motors is a distributor of an impressive stable of prestige and luxury cars and also offers an extensive selection of quality tyre ranges. Hofman says: “With our new business partnership with Al Habtoor Motors, Firenza now embarks on a new challenging venture into the Middle East and we are confident that the brand will prove a popular option for drivers in The Emirates.”

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