3rd plenary points to a bigger and more valuable Chinese tyre parc

Can you guess the average age of a Bentley driver in China? Now consider the fact that the middle class is set to double in China by 2020. The result: a bigger, better and higher value domestic tyre parc

The hybrid communist/capitalist system makes the Chinese political environment an odd one for those doing business inthe People’s Republic. As well as booming demand for imported brands (many of which are manufactured domestically), the strange combination of top-down legislative rule-issuing combined with crypto-relational give-and-take means success is as much about knowing the people and protocol as it is about having your numbers straight. So when the ruling communist party announced a string of apparent liberalisation measures, you can imagine why Chinese middle class and the businesses employing them (as well as courting their custom) inclined their ears.

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