Giti Tire reinforces European, OE focus – Hannover ‘Technical Platform’ takes on regional product development

The technical centre is housed in a brand-new technology park just north of Hannover, Germany (Photo – Thomas Langreder Fotografie)

One size fits all is a poor solution when it comes to clothing, and it’s also an unacceptable compromise for tyres. What’s good for one market may gain a lukewarm reception in the next. For this reason Giti Tire, like other tyre majors, designs and manufactures market-specific products. This commitment to delivering tyres tailored to regional conditions and preferences was given a significant boost this year with the establishment of new research and development centres in the US and Germany. Towards the end of October, Tyres & Accessories visited Giti Tire’s new European Research and Development Centre just north of Hannover to find out more about the new facility and the people who’ll lead it.

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