Pirelli makes another German retail acquisition

Pneumobil, the retail operation run by Pirelli in Germany, has acquired Bavarian tyre retailer Reifen-Wagner I.S. Auto-Service GmbH & Co. KG. The purchase of this chain adds 15 new outlets to the 70-strong Pneumobil network; the deal will take affect on 1 October.

Pneumobil, the retail operation run by Pirelli in Germany, has acquired Bavarian tyre retailer Reifen-Wagner I.S. Auto-Service GmbH & Co. KG. The purchase of this chain adds 15 new outlets to the 70-strong Pneumobil network; the deal will take affect on 1 October.Pneumobil, the retail operation run by Pirelli in Germany, has acquired Bavarian tyre retailer Reifen-Wagner I.S. Auto-Service GmbH & Co. KG. The purchase of this chain adds 15 new outlets to the 70-strong Pneumobil network; the deal will take affect on 1 October.

This purchase means that Pirelli now owns both ‘Reifen-Wagner’ companies; the 1921-founded family business was separated into two separate companies in 1997, with the founder’s daughter and son establishing Reifen-Wagner I.S. and Reifen-Wagner R. W. respectively. The 11 outlets run by Reifen-Wagner R.W. were acquired by Pneumobil in July 2013 and integrated into the network as of 1 September. Other recent Pneumobil purchases include Reifen Blank, which joined Pneumobil on 1 August, and Die PneuCenter RRT, which became part of Pneumobil on 1 September.

“With Pnemobil GmbH, Reifen-Wagner I.S. has found a strong partner for the tyre trade’s future challenges,” commented Michael Schnickmann, managing director of Reifen Wagner I.S. “We are pleased that our outlets will soon become a part of Pneumobil.”