Lassa continues Premier League advertising
Lassa Tyres has renewed its advertisement arrangement with England's Premier League for a further one-year period. Under the terms of the partnership, the Lassa Tyres brand will continue to feature on pitch-side LED advertising boards during 21 upcoming Premier League fixtures.
“The English Premier League is one of most exciting football leagues, which deliver such a great global profile with billions of fans and TV viewers. Our involvement with EPL not only provides important opportunities to exposure our brand to the die-hard football fans and supporters of EPL, but also gives us invaluable consumer reach-out through the TV broadcast coverage all around the world,” said Halit Sensoy, director of international sales and marketing for Lassa Tyres.
The 2013-14 is the 22nd season of the EPL. Matches are broadcast in over 200 countries and territories, and attract an annual TV audience of over three billion people.
Lassa Tyres, produced by Brisa, are marketed and sold in more than 60 countries.
In the UK, Lassa market an extensive range of tyres for cars, vans, 4×4 and SUV and truck, via a network of nine independent wholesale distributors that provide a national supply of the brand to dedicated retailers throughout the UK.