Former Conti man new Pirelli Germany sales and marketing head

On 1 August, Andreas Penkert, former CEO and director of Continental India Ltd, the former Modi Tyres operation acquired in 2011, has taken over leadership of sales and marketing for Pirelli in Germany. In his new role Penkert reports to Pirelli Deutschland GmbH CEO Michael Schwöbel and Pirelli tyre S.p.A. Central Europe CEO Daniele Deambrogio.

Prior to his India-based role, Penkert also worked for Goodyear Tire & Rubber as director retail Europe, managing director Goodyear Dunlop HS GmbH and CEO and director Goodyear Trenttyre South Africa. Between 2006 and 2010 he was employed by Siemens AG as vice-president Global System Engineering Transportation Systems MT and later as CFO Transportation Systems IS in the traffic technology business unit.

Penkert replaces Michael Borchert, who took on responsibility for Pirelli’s German sales and marketing in March 2008. He will initially work together with his successor before leaving Pirelli.