Linglong rated “most valuable Chinese tyre brand” for 2nd year running
World Brand Lab has named Linglong in its latest brand valuations ranking – the ‘Top 500 Most Valuable Chinese Brands’. And what’s more they report places Linglong as the highest Chinese tyre brand, with its brand value judged to have increased from 11.652 billion yuan (US$1.86 billion) to 14.372 billion yuan ($2.30 billion) over the past 12 months. This increased the company’s ranking on the ‘Top 500’ list to 127th place.
In this 10th edition of the World Brand Lab report, companies were judged on several criteria – including financial performance, consumer preferences and market positioning.
On behalf of the Al Dobowi Group, Linglong’s distributor in the United Kingdom, Jorge Crespo added: “We congratulate the company on being named once again ‘China’s Most Valuable Tyre Brand’. Linglong’s position in the growing Chinese market is enviable and we are delighted to bring some of these industry-leading brand features to the UK, where the new Green-max passenger tyre programme and the extensive Linglong TBR range are really being well received by tyre dealers and end users alike”.
The World Brand Lab, established in New York in 2003, is a brand valuation consultancy. It provides advice on branding to various commercial organisations, NPOs and governments.