Aeolus and Kingstone spearhead KRT’s OTR sector presence
Kings Road Tyres, or KRT, offers two exclusive tyre brands for the OTR market with its Aeolus and Kingstone ranges. The fast-growing Aeolus brand was established in 1965 and is one of the largest tyre producers in China. Its extensive OTR range reflects the huge domestic demand for off-road and construction machinery experienced in China and other emerging markets in recent years.
In the UK, Aeolus supplies tyres for use on earth-moving machinery and high speed cranes, in addition to its extensive TBR offer with fitments for on/off road and mixed service applications. A consistently competitive price/quality ratio is a key sales factor and is backed by a commitment to on-going research and development in bringing new fitments and patterns into the market.
KRT operates a dedicated Aeolus website to improve awareness and knowledge of the company’s extensive range of specialist tyre applications. www.aeloustyres.co.uk includes size, application and technical details for all Aeolus products including its OTR line-up, which includes the following patterns: A2207 E4; A2208 E4; A2230 G2; A2233 L5; A2236 L3/E3; A2237 L3D/E3D; A2238 E4; A2239 L5; A2257 L3/E3;A2259 L3/E3; A2366 IND4; and A2200 L5S. Complementing its extensive earthmover range, Aeolus also offers three sizes of high speed crane tyres with its A2235 E2 pattern.
Another high speed crane tyre option supplied by KRT is the Kingstone house brand, which covers three popular sizes – KSV01 385/95R24, 385/95R25 & 445/95R25. The Kingstone brand name has been owned by KRT since 1987 and its high speed crane tyres are developed in Europe and manufactured in China.
According to Tim Bader, KRT’s purchasing and marketing manager, the UK OTR market has proved to be resilient in recent years, despite a flat economy and reduced activity in the private construction and civil engineering markets. “Because OTR is such a specialist market, tyres are less of a commodity than they are in the passenger car sector, for example,” he shared. “There has certainly been pressure on price, which has encouraged sales of lower cost brands, but ultimately these products have to deliver consistent performance in demanding applications where reliability is crucial.
“Our strategy has been based on offering end users a choice of value-for-money brands and a full range of popular sizes with Aeolus and Kingstone. That approach has allowed KRT to outperform the overall market in recent years and we are committed to building on that position with the back-up of excellent stockholding and delivery together with new products that anticipate market demand.”