Goodyear adds ‘Performance’ variant to EfficientGrip range

Goodyear has revealed details of its latest efforts to take a lead in the post-labelling era of tyre development, refreshing its passenger car range with the launch of the Efficient Grip Performance. While the tyre is inched out of the highest possible European Tyre labelling score (AA), with the 205/55 R16 tyre scoring AB 68dB it is not far away at all.

And what’s more, Goodyear believes its product excels in the dozens of other testing criteria not measured by the label. One particular feature of the EfficentGrip Performance launch, which took place at the company’s Mireval proving ground near Montpellier in the South of France, was the demonstrations that pitched equally label rated premium tyres against one another. Of course Goodyear Dunlop’s intention was to highlight the prowess of its latest Goodyear rubber, however in so-doing the company did a good job of pointing out the limitations of the label system at the same time.

The new EfficientGrip is being made available in 39 14-18-inch sizes (correct as of 1 March). 63 per cent of available sizes are BA graded, with further additions said to be on their way.

“When we develop a tyre, we want to deliver a quality product that will continue to perform throughout its life” Hugues Despres, Goodyear brand director EMEA, commented. “Thanks to technologies like

WearControl, the new EfficientGrip Performance can deliver optimum wet grip and rolling resistance balance over the entire life of the tyre.”

Look out for complete coverage of this launch in the forthcoming edition of Tyres & Accessories and at tyrepress.com.