BKT strengthens European marketing management
BKT Europe has announced the appointment of Gabriella Usiello to the role of marketing and communication manager. Usiello joined the BKT Europe team in January and brought with her more than ten years of marketing experience, including with a multinational company active in the off-highway and passenger car tyre segments. This experience was instrumental in the decision to select Usiello for the role, the tyre maker notes. In her new position, the marketing and communication manager will engage in strategic marketing and consolidate BKT’s market position with the help of an effective, interconnected communications plan.
The Indian off-road tyre specialist’s European operation is headquartered in Seregno, Italy, near the city of Milan and led by managing director Lucia Salmaso. She has received support in the area of marketing and communication from Massimiliano Cusimano, and he has now been promoted to the position of marketing intelligence manager. In his new role within the company, Cusimano will be responsible for the organisation and development of market research and short to medium-term marketing plans aimed at enhancing sales results and identifying new business opportunities.
In reporting these two new appointments, BKT also shares that the company is currently enjoying average annual growth of 33 per cent.