Infinity, Westlake to exhibit at Motortec Automechanika Ibérica
Infinity Tyres and Westlake Tyres will exhibit at Madrid’s aftermarket automotive parts, equipment and services trade show Motortec Automechanika Ibérica. Infinity’s range will be displayed in conjunction with its authorised distributors in the region, Euro Tyre, while Eskay Tyres – Westlake distributor in the UK and certain other European markets – will take a stand to show the Hangzhou Zhongce brand’s passenger and truck and bus ranges.
Nigel Hampson, head of business development for Infinity Tyres and Eskay Tyres, said: “The Spanish and Portuguese markets have always been important for Infinity Tyres and this show forms part of our expansion plan in the Iberian peninsula.
“Westlake has significantly increased its sales and brand presence [there] during the past 12 months, and further significant expansion plans for the region remain in place for 2013 – so much so, that Eskay staff will be accompanied in Madrid by members of Hangzhou Zhongce’s senior management team (based in China) who plan to gain a deeper understanding of the Iberian markets during the show.”
This year’s show will be held once again from 13 to 16 March 2013 at the IFEMA convention centre in Madrid and, as in previous editions, Motortec will reinforce its position as the leading automotive show of its type for Spain and Portugal.