Bridgestone Americas to revive Dayton truck tyre brand
American tyre news source Tire Review has broken the news that Bridgestone Americas is to resurrect its Dayton medium truck tyre brand. The manufacturer discontinued the brand on the first day of 2011, and was said to have distributed its remianing inventory in the second half of 2010. Bridgestone issued its own statement on Daton confirming that "renewed interest from drivers, small fleets and managers" had led to the revival of the US manufactured product.
The company said: “Bridgestone Commercial Solutions, a business of Bridgestone Americas Tire Operations, announced that it is reintroducing its Dayton medium truck tyre line in 2013. Commercial market needs combined with renewed interest from drivers, small fleets and managers pushed the revival of the line, which was retired in 2011. Dayton medium truck tyres are made in the US and offer small fleets and independent drivers sought-after quality at a lower cost.
“Increasing fleet and truck maintenance costs continue to force managers, small companies and independent drivers to search for high quality, dependable and proven solutions at a lower cost,” said Bert Jones, manager of product marketing, for Bridgestone Commercial Solutions. “We are bringing back Dayton truck tyres to provide a viable solution to the market – tyres with proven technology that are immediately available to meet market demands.”
Tire Review reports that the new line will consist of the Dayton Rib Radial All Position for steer axles in over-the-road applications; the Dayton Radial Metro All Position tyre, designed for steer applications in regional haul and pick-up and delivery service; the Dayton Drive Radial Deep Skid for high-scrub applications in long and regional haul and P&D applications; and the Dayton Radial Highway Service for tandem and single-axle trailer applications.