BMTR named Pirelli Performance Centre of the Year
Pirelli has announced that BMTR has won its annual Pirelli Performance Centre (PPC) of the Year award, attaining a near-perfect score on the final audit of 2012. Founded in 1919, BMTR remains a family-owned independent tyre retailer as part of Group Tyre. Its flagship outlet in Perry Barr is Birmingham's largest tyre and wheel outlet, offering top wheel alignment and MOT technology. Pirelli Performance Centres are audited high performance tyre dealerships; the Italian manufacturer directs high performance car drivers to these centres preferentially. The annual award was inaugurated in 2007.
To determine PPC of the Year, seven top performing PPCs had a video mystery shop exercise and were scored by an independent assessor. The usual areas of the audit were included – exterior, meeting and greeting, interior, qualification of the customer, inspection of vehicle and courtesy. Added to the audit for this mystery shop were points regarding the new tyre label legislation.
“I am immensely proud that BMTR has achieved platinum status in the industry leading Pirelli Performance Centre audit for a second straight year,” said BMTR managing director, Paul Smith. “And to win PPC of the Year is the icing on the cake. It is great to have our commitment to high standards of tyre service, technical expertise and customer service acknowledged by winning an award that recognises BMTR as the best tyre retailer in the UK.”
BMTR’s director and general manager Gary Hickman added: “We are delighted to accept this prestigious award. The continued investment by the company to make our retail department the best in the country along with our highly dedicated and qualified sales and mechanical staff will enable us to continue to strive for the total package in customer service, care and satisfaction.”
Catherine Kirk, trade & consumer marketing manager at Pirelli UK said: “I would like to congratulate all seven of our Pirelli Performance Centres for being shortlisted for the PPC of the Year award. The standard of our PPCs improves year on year and I am delighted to announce that we have now have 90 centres operating in the UK and Ireland. Well done to BMTR on being named our PPC of the Year, the standard of competition this year was exceptionally high and BMTR went the extra mile to ensure that service and standard was above and beyond what a customer would expect.”