Primewell website leads renewed marketing campaign
GiTi Tire brand, Primewell has launched a fully-integrated marketing campaign designed to attract new customers and support key dealers, led by a new website. Primewell-tyres.co.uk features a key dealer locator, a tyre search facility by both size and registration plate, a more navigable product search facility and full sections on tyre labelling and news for both passenger car and van markets.
Jenny Leeson, marketing manager UK at GiTi Tire, said: “Over the course of the last 12 months we have seen a real increase in brand awareness of Primewell, and a new exciting, informative website was the next logical step to maintain this excellent momentum. The site will create further access points for the consumer, and it will also support key dealers who are doing a fantastic job with the brand.
“As part of a fully-integrated campaign, which includes advertising, direct and non-direct marketing, events and public relations, our new online presence will ensure that sales continue to grow year-on-year.”
Primewell passenger car and van tyres are distributed exclusively in the UK by Stapleton’s Tyre Services, and is positioned as a “quality, affordable brand”. Its manufacturer, GiTi Tire is one of the world’s top 10 tyre companies, manufacturing a comprehensive product portfolio of passenger car, van, light truck, heavy truck and bus tyres for the global market.