Hankook renews support for tuning safety initiative
Hankook is sponsoring the Tune It! Safe! initiative in Germany for the eighth consecutive year. For 2013 the tyre maker will again serve as main sponsor for the safe and legal car tuning campaign, an initiative that enjoys the support of the German Association of Automotive Tuners (VDAT) under the patronage of the German Federal Transport Minister. At the start of the Essen Motor Show on 30 November, Hankook showed off its 2013 campaign vehicle, a Brabus-tuned Mercedes A-Class sporting the initiative’s now-familiar police livery. When on patrol, the modified Mercedes will roll on Hankook’s Ventus S1 evo2 tyres in size 235/35 ZR 19 XL.
Following the official unveiling of the Tune It! Safe! police car, VDAT chairman the Hon. Prof. Bodo Buschmann joined Hyun-Jun Cho, managing director of Hankook in Germany, and Dietmar Olbrich, executive director of Marketing and Sales at Hankook in Germany, in signing the partnership contract for the coming year.
Tune It! Safe! was originally launched at the Essen Motor Show in 2005 and advocates safe and sensible tuning using brand products. Every year, the symbol for the campaign is a tuned police car, which is made available through VDAT members or a vehicle manufacturer.