Viking establishing Westlake links
Axle Group Holdings company, Viking Wholesale Tyres and Equipment operates from eight strategically located warehouses, serving customers across Britain. In addition to supplying a range of premium brands, Viking launched its exclusive distribution deal for Westlake PCR to light truck tyres earlier in 2012, with an internal event to highlight the patterns and sizes available in the UK and to emphasise the substantial investment made at Westlake manufacturer Hangzhou Zhongce.
Rikki Kane, sales director of the Viking sales team, explained that Viking intends to establish a national network of key dealers who will benefit from a range of support materials, a 30 day exchange policy and accidental damage guarantee.
Jorge Crespo, European general manager for Eskay Tyres, distributor of the brand in the UK and several other key European markets, stated: “Viking have embraced the Westlake brand with both commitment and enthusiasm. Their sales team is eager to forge partnerships with key dealers who share that passion.”
Customers can benefit from a Westlake brand support pack which includes point of sale materials such as outdoor signage, interior posters and banners plus quality branded clothing, tyre display stands and promotional items.